How to Assess the Success of your Trial

As your trial with The Law Superstore draws to a close, it’s time to reflect on its success.

Was the platform right for growing your law firm?

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Know what success looks like

Heading into your trial, you’ll have had some idea what you wanted to achieve. Partners looking to grow with The Law Superstore tend to focus on four key areas:

Starting or increasing their digital marketing efforts
Increasing their online brand
Raising awareness in the local area
Experimenting with new marketing channels

Based on your own business objectives, you will have set SMART goals and key metrics.

For instance, you might want to convert 10% of all new enquiries from The Law Superstore, see an increase in a particular legal service, or grow enquiries from a new location by 25%. Every firm is unique, so set realistic expectations as you would with any digital marketing channel.

Your partner dashboard provides detailed data related to lead conversions.

Questions to ask…

Were my original metrics specific and achievable?
How do my results compare to my initial expectations?
Did I learn anything about the clients and services I attract?

Understand the system

Introducing new technology into any business can feel complex and expensive.

Because online lead generation is new to many legal professionals, The Law Superstore is designed to be quick to implement and easy to use. As a browser-based platform, there are no lengthy rollouts. It also offers a low-cost digital marketing channel for firms testing new approaches.

Every partner receives ongoing support. Your account manager can help you set up your profile, improve lead conversions, and refine how you attract new clients online.

Questions to ask…

Was my team properly briefed on using the platform?
Did I experience any business disruption?
Was support readily available and clear to follow?

Assess costs and risks

The digital marketplace can be expensive. One reason many firms join The Law Superstore is to access a more affordable route into digital marketing as part of a broader strategy.

Successful partners use the platform to complement other channels such as SEO, paid advertising, social media, and email marketing.

Your dashboard is fully customisable. You can turn leads on or off, adjust prices and locations, and add new services with support from your account manager.

You may discover that focusing on a niche radius around your office increases results, or that you attract a younger demographic interested in services such as will writing.

Use the insights gained from your trial to inform and strengthen your wider marketing efforts.

Questions to ask…

Was The Law Superstore pricing structure clear?
How does the platform fit into my overall marketing strategy?
How do lead costs compare with other channels such as paid search and SEO?

Consider extra benefits

Digital marketing in the legal sector can feel challenging. Standing out in a crowded marketplace requires clarity and consistency.

This was discussed in the LegalEx Virtual session Delivering on your potential: Succeeding in the digital marketplace. We have also explored the topic extensively in our Business Support hub.

More consumers are comfortable instructing legal professionals from anywhere in the country, as highlighted in external research from Legal Futures.

The legal-digital shift is real.

During your trial, you will have experienced two key benefits:

A boost to your online presence, regardless of your current SEO position
Access to a wider audience actively searching for legal services

Your online profile also allows you to refine your branding and connect more effectively with ideal clients.

Your account manager can advise on extending your online reach further.

Questions to ask…

Did the platform maximise my time?
Did The Law Superstore help increase my online presence?
Did you engage with new clients that other channels would not provide?

Join The Law Superstore’s expert panel

When your trial ends, our team will contact you to explore the best options for your firm. There are no setup costs, subscription fees, or minimum-term contracts.

If you would like to join our expert panel as a full partner before then, contact your account manager.